Vitamin B3, B5 and Hyaluronic Acid Hydrating Serum

First is our cult favourite Vitamin B3, B5 and Hyaluronic Acid Hydrating Serum. With the powerful hydrating properties of Hyaluronic Acid (HA), a humectant which we include in three different molecular weights to give instant surface hydration while smaller molecules are absorbed deeper into the dermis for long lasting results. Along with other humectants like Polyglutamic Acid which works with HA to attract moisture within the skin to help plump and hydrate. With the addition of 1% Vitamin B5 (Panthenol) and Glycerine that act as both a humectant to attract water and an emollient to trap moisture within the skin. Hydration is vital to combat dull skin. We have included the array of hydrating actives as well as ingredients like 12% Vitamin B3 (Niacinamide) and Ceramides to help optimise the skin barrier to prevent moisture loss and protect against external aggressors. These key ingredients work together to replenish your skins moisture, strengthen its barrier and enhance its radiance.

15% Vitamin C Lustrum Serum

Next up we have the 15% Vitamin C Lustrum Serum. The 15% of Vitamin C is optimal range for efficacy without irritation. We have included the Vitamin C in five potent forms which are L Ascorbic Acid, a pure form of Vitamin C, Ethyl Ascorbic Acid and Sodium Ascorbyl Phosphate, both known for their stability (Vitamin C is notoriously unstable), Ascorbyl Tetraisopalimitate, an oil-soluable form of Vitamin C that is able to penetrate deep within the skin

for effective long-lasting results. The last form of Vitamin C is Terminalia Ferdinandiana, derived from Kakadu plum and is a low irritant form of Vitamin C. Vitamin C is known for its powerful antioxidant properties, and its proven to promote collagen production within the skin whilst also protecting existing collagen from damage. Studies also show that Vitamin C downregulates tyrosinase, an enzyme which is responsible for melanin synthesis which is what creates pigmentation within the skin. Along with 15% Vitamin C, our serum also contains Ferulic Acid and Vitamin E, more antioxidants that aid in photoprotection of the skin, each of these actives enhances the antioxidant properties of the other creating visible improvements to skin brightness. Ferulic Acid also further aids in stabilising Vitamin C. By limiting the damage of free radicals to the skin while also inhibiting melanin production, this serum gives visible brightening results. We also include Hexylresorcinol due to its superior skin brightening qualities. Finally, with the addition of Uplevity Firming Peptide, which as its name suggests, helps to firm and plump the skin through collagen synthesis as well as assisting in collagen and elastin assembly, improving the quality of the extracellular matrix.

Not to mention our 15% Vitamin C Lustrum Serum was the winner of Best Anti-Ager Brightening Serum, Prevention Best of Beauty Awards, 2023.